Why use video in B2B?

Why use video in B2B?

Should you use video in a professional environment? Although video is typically used in commercial communications, it also offers great rewards when used in a more professional environment. Mainly because your 'typical' B2B audience has evolved and now wholeheartedly embraces video, even for business purposes. Furthermore, when used right, video attracts attention and improves retention. Discover 3 good reasons to include video in your content marketing plan Reason 1: your audience has evolved Do you still think of 50-year old men in business suits as your main target group? Time to update your persona as a study by Google &…
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Content marketing 101

Content marketing 101

Content marketing 101 What's all the fuzz about? Surfing the internet or attending seminars, you sometimes come across the statement that ‘classic’ marketing and advertising are a thing of the past and that content marketing is the only way to go. But what is content marketing really about? One of the major misconceptions about content marketing is that it is an extra tool you can use on top of your other marketing efforts. However, content marketing is a strategy. A strategy you need to conscientiously choose and then develop, independently of the channels you want to use or the campaigns you…
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Want to spend 5 times less?

Want to spend 5 times less?

LOYALTY IS CRUCIAL WANT TO SPEND 5 TIMES LESS? There's an easy way to do that: focus (more) on existing customers! I have to admit that it is one of my pet peeves: as soon as I have bought a product, that's too often the last I hear from the company or brand that sold it to me. Feels somewhat like a bad one nightstand, to be honest. And it's a double loss for them ... Not only will I probably not recommend them to others or buy additional stuff from them, they have also spent five times more money…
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