Your social media strategy in 6 steps

Your social media strategy in 6 steps

Develop your social media strategy Follow these 6 steps to create a strategy that will work for you STEP 1: set up your goals & metrics Before you start anything at all, think first of what you want to achieve. Do you want more people to know your brand, do you want to increase conversion and sales or do you want to set up an engaged community? And how will you measure whether you achieve your goals? You'll need to identify your business objective(s), translate it into a social media goal and set up the right metrics.  Business objectives Social…
Read More
The new B2B target group

The new B2B target group

Time to review your target group? According to a Google / Millward Brown study, it turns out that the B2B persona you need to create has become someone very different. There are 6 important facts that change the perspective on the B2B target group and - as a consequence - your content strategy, if you really want to attract new customers and keep existing ones coming back for more.So, what has changed? How are B2B decision makers and researchers so different from the image we used to have? Discover the study Fact #1: it's time for the millennials Your target group is…
Read More
Want to spend 5 times less?

Want to spend 5 times less?

I have to admit that it is one of my pet peeves: as soon as I have bought a product, that's too often the last I hear from the company or brand that sold it to me. Feels somewhat like a bad one nightstand, to be honest. And it's a double loss for them ... Not only will I probably not recommend them to others or buy additional stuff from them, they have also spent five times more money than they should have. Make sure you don't make the same mistake! It’s a fact that getting the attention of a…
Read More
Content ROI for dummies

Content ROI for dummies

Nobody wants to be considered a dummy, but this infographic on how to measure the return on investment on your content marketing efforts was just to good not to share. Enjoy! Setting the right content objectives for your brand and determining which KPI's (key performance indicators) to use, is not an easy task. However, it is necessary if you want to prove - to yourself or to your management - that your efforts are worth the time, money and effort you spend. In an earlier post you can consult the main content goals and their corresponding KPI's.  Here below a…
Read More
Content objectives & KPI’s

Content objectives & KPI’s

Make sure you know what you're doing Just 'doing stuff' is not really efficient. Think about what you want to achieve and use metrics to check if your efforts are worth your time, money and effort. Let’s start with kicking in an open door (which is always fun to do): content marketing is very different from advertising. Where advertising is mainly about campaigns – short-term and easy to measure – content marketing is there for the long haul. It’s all about helping people and thus creating trust. But let’s not kid ourselves: the approach may differ; the bottom line remains…
Read More