Nobody wants to be considered a dummy, but this infographic on how to measure the return on investment on your content marketing efforts was just to good not to share. Enjoy!
Setting the right content objectives for your brand and determining which KPI’s (key performance indicators) to use, is not an easy task. However, it is necessary if you want to prove – to yourself or to your management – that your efforts are worth the time, money and effort you spend. In an earlier post you can consult the main content goals and their corresponding KPI’s.
Here below a somewhat different approach form Überflip which will add some additional info on how to measure the ROI of content marketing.
As Überflip rightly states: from brand awareness to customer engagement and moving prospects through the sales funnel, it’s imperative that brands determine steps to figure out how effective their content marketing efforts are. Whether you’re a B2B or B2C marketer, you don’t have to find yourself buried in the world’s biggest data mountain. Take a look below.