Content strategy

Content goals

Although you need a plan to succeed, a content strategy is so much more than just a plan. If you define your goals well, it will give you insights in who you want (or need) to reach and what the best way is to go about that. A custom-made content strategy will make you stand out and draw potential and existing customers back to you – time and time again.

Whether you have a bricks and mortar shop, a full-blown e-commerce site or a website where you present your services, one thing is for sure: you want as many customers as possible. Maybe you have already re-designed your website, started a blog, created a Facebook group or even joined Snapchat – with our without assistance from an agency – only to see that your conversion rate remains the same or even decreases? If it’s any consolation, that happens way ore often than it should. The reason is that it is not enough just to create content and be on as many channels as possible.

There are no two ways about it: if you want to succeed, you need a content strategy. One that is tailored to your business and to your (potential) customers. Because there is no fool-proof template for a content strategy that will suit everybody’s needs, here are some key questions to answer before you can create that content strategy that will work for you.

6 key questions before you get started

Feel ready to set up your content strategy? Just let us know!

The answers to the questions above will definitely help you see where you need to go and what you will need to do. But maybe you feel like you need some more advice or assistance to get it done? At bibicontent, we’ll gladly help you in any way we can. Just fill in the form below and we’ll get back to you in a jiffy!

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