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Your social media strategy in 6 steps
Want to get the most out of your social media? Follow these steps to assure your efforts are not wasted.
The new B2B target group
The world evolves and so do target groups, apparently. 6 need-to-know facts about today’s decision-makers in B2B.
Why use video in B2B?
Because your audience has changed and loves professional videos, for one. But we have found some other great advantages video can offer you.
Content marketing 101
Surfing the internet or attending seminars, you sometimes come across the statement that ‘classic’ marketing and advertising are a thing of the past and that content marketing is the only way to go. But what is content marketing really about?
Want to spend 5 times less?
There’s an easy way to do that: focus on your existing customers and don’t just spend all your money on trying to acquire new ones.
Content ROI for dummies
Of course you’re not a dummy, but this infographic is great at explaining how to measure whether your efforts are paying off.
Measure your efforts
Make sure you know what you want to achieve and which KPI’s you will set up to analyse whether your efforts are making a difference.
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