Do you want more brand awareness, more sales or do you want a committed community? And how are you going to measure whether you actually achieve those goals? To do so, you have to determine your business goals, which are then translated into a social media goal and finally choose the right metrics.
Working with persona makes your target group more ‘tangible’, which makes it easier to assess what information they have a message and what tone of voice is best suited to them.
When your goals and metrics are clear, it’s time to measure. That’s why you can start working with social media analytics. These help you collect data from your various accounts and campaigns, so you can not only see what works or what doesn’t, but also what you can do to improve the results.
It’s always useful to know what your competitors are up to. That’s why you should also investigate what they do on social media. With this quick guide you will be able to determine:
This is the moment when you decide which platforms to use. If you already have a profile, this is the right time to see if it can be improved. Starting a new platform? Then make sure that your profile page is set up perfectly. Tip: if you’re not quite sure how to do it, just let us know and we’ll be happy to help you!
That’s crucial if you want to avoid posting a bit of everything irregularly. This post from Hubspot tells you more about the advantages of a social media calendar, gives you some cool tools to organize yourself (a big fan of Trello yourself, by the way) and offers you some handy free templates to get started.
Also make sure you have a nice content mix. Combine your own content with curated content to keep it feasible and use the 80/20 rule: 80% of your posts are there to inform, train or relax; 20% promote your brand, services and/or products.
To make sure your social media strategy works, there are a number of actions you can take to see if what you’re doing is working or not: