develop your ideal social media strategy

Follow these 6 steps to set up a strategy that works for you.

Step 1: set up your goals and metrics

Before you start, think about what you want to achieve

Do you want more brand awareness, more sales or do you want a committed community? And how are you going to measure whether you actually achieve those goals? To do so, you have to determine your business goals, which are then translated into a social media goal and finally choose the right metrics. 

Step 2: Know your audience

Set up persona and work with real-time data

Set up person

Working with persona makes your target group more ‘tangible’, which makes it easier to assess what information they have a message and what tone of voice is best suited to them.

Collect real-world data

When your goals and metrics are clear, it’s time to measure. That’s why you can start working with social media analytics. These help you collect data from your various accounts and campaigns, so you can not only see what works or what doesn’t, but also what you can do to improve the results.

Step 3: Study your competition

Inspiration & good ideas without having to reinvent hot water

It’s always useful to know what your competitors are up to. That’s why you should also investigate what they do on social media. With this quick guide you will be able to determine:

  • Who are my competitors on social media?
  • What platforms are they on?
  • What are they doing on those platforms?
  • Does their social media strategy work?
  • Do I need to further adjust my strategy?

Step 4: optimize your profiles

This way you make a good impression

This is the moment when you decide which platforms to use. If you already have a profile, this is the right time to see if it can be improved. Starting a new platform? Then make sure that your profile page is set up perfectly. Tip: if you’re not quite sure how to do it, just let us know and we’ll be happy to help you!

Step 5: set up a calendar for social media

This way you can avoid having to post anything on an ad hoc basis

That’s crucial if you want to avoid posting a bit of everything irregularly. This post from Hubspot tells you more about the advantages of a social media calendar, gives you some cool tools to organize yourself (a big fan of Trello yourself, by the way) and offers you some handy free templates to get started.

Also make sure you have a nice content mix. Combine your own content with curated content to keep it feasible and use the 80/20 rule: 80% of your posts are there to inform, train or relax; 20% promote your brand, services and/or products.

Step 6: test, evaluate and adjust

Measuring to know and getting better results

To make sure your social media strategy works, there are a number of actions you can take to see if what you’re doing is working or not:

  • Track your data within each platform on
  • Use UTM parameters with Google Analytics
  • A/B test your social media
  • Ask your audience



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