Why use video in B2B?

Why use video in B2B?

Should you use video in a professional environment? Although video is typically used in commercial communications, it also offers great rewards when used in a more professional environment. Mainly because your 'typical' B2B audience has evolved and now wholeheartedly embraces video, even for business purposes. Furthermore, when used right, video attracts attention and improves retention. Discover 3 good reasons to include video in your content marketing plan Reason 1: your audience has evolved Do you still think of 50-year old men in business suits as your main target group? Time to update your persona as a study by Google &…
Read More